X-Golf brings golf, competition, hospitality and social connection together in one venue, creating a business people choose for far more than just a round.
For franchise partners, it is an opportunity to build something tangible in their own market, create a venue people want to come back to, and play a genuine part in how golf continues to evolve.
Whether you want to be hands-on in your venue or build a team around you, you are backed by the brand, technology, marketing, systems and experience of the wider X-Golf network.
2026 FCA Franchisor of the Year, 26–50 Units
Recognised at the Franchise Council of Australia National Franchise Awards.
An X-Golf franchise is an indoor golf and hospitality business built around multiple reasons for customers to visit, play and come back. Sim hire sits at the heart of the venue, but the model extends across social golf, leagues and competitions, functions and events, and food and beverage. Each plays a different role in building traffic, repeat visitation and revenue across the week.
Across the X-Golf network, sim hire, leagues, functions and hospitality each contribute to how venues perform across the week.
There is no single way to be an X-Golf franchise partner.
Some owners want to be in the venue, leading the team, knowing their customers and building the business day to day. Others take a more strategic role, appointing a strong venue manager and staying closely connected to performance and growth.
What matters is having the right structure, people and commitment behind the venue.
Opening an X-Golf is a significant investment in a fully developed golf and hospitality venue, backed by the systems, technology and experience of the wider X-Golf network.
A fully developed X-Golf venue built to the brand and operational standards.
The simulator hardware, software and technology that sit at the centre of the X-Golf experience.
The core equipment and operational requirements needed to prepare the venue for opening.
Access to the systems, processes and network infrastructure that support the ongoing operation of the venue.
Training to prepare you and your team to operate within the X-Golf system.
Launch planning and marketing to introduce your venue to its local market.
Opening the doors is only the beginning. X-Golf franchise partners operate within a national system built to help venues market, operate and grow over time.
National campaigns, brand activity and the Marketing Fund working to keep X-Golf visible and drive customers into venues.
Connected customer programs, communications and XPerience designed to help turn first visits into repeat behaviour.
Established processes, technology and tools supporting the day-to-day running of the venue.
Ongoing guidance to help franchise partners understand performance, opportunities and where to focus locally.
X-League, competitions and national initiatives that give customers more reasons to return.
National creative, content and brand systems designed to keep every venue connected to a stronger X-Golf presence.
Hear about the experience of being part of the X-Golf Franchise family from those who live it
Opening an X-Golf is a significant decision, so the process is designed to give both you and X-Golf time to make sure the opportunity, location and partnership are the right fit.
Tell us a little about yourself, your market and your interest in becoming an X-Golf franchise partner.
Learn more about the X-Golf franchise model, investment requirements, available territories and what ownership involves.
Review the franchise information, financial considerations and legal documentation, and seek the independent advice you need before making a decision.
Work with X-Golf through the site selection and approval process to identify a venue that suits the X-Golf model and local market.
Move through Phases 1 and 2 of X-Golf’s Act Now process, taking your venue from planning through design, fit-out, recruitment, systems setup, training and launch preparation with the X-Golf team.
Opening your venue marks the beginning of Phase 3 of Act Now, shifting the focus from getting ready to operate to building performance, your team and your local customer base.
Ben Styles
Founder & CEO, X-Golf Group
“When we started building X-Golf in Australia, the ambition was never simply to open more venues. It was to change the way people experience golf and create something that could bring more people into the game, more often, in a way that felt social, modern and genuinely enjoyable.
That belief still drives the business today.
Our franchise partners are a huge part of what X-Golf has become. They are the people bringing the brand to life in their own communities, building strong teams, creating great venues and helping us keep pushing the category forward.
We have spent years building the systems, technology, brand and experience behind the network. What we look for now are people who share the ambition, believe in what X-Golf can become and want to build something meaningful with us.
If that sounds like you, we would love to start the conversation.”
Share your details and we’ll be in touch to explore how you can be part of our growing network. Let’s shape the future of golf together.
Disclaimer : Your information will only be used to respond to your enquiry and won’t be shared without your permission. Please note that returns on any financial involvement are not guaranteed.
