X-GOLF COMMITS TO CHANGING THE FACE OF WOMEN’S GOLF

X-Golf Group has officially become a signatory to the R&A Women in Golf Charter, formally reinforcing its long-term commitment to growing women’s participation, visibility and leadership across the game.

 

As one of the largest off-course golf networks in Australia, the move positions X-Golf Group alongside organisations committed to delivering measurable change across the sport. The Charter, as outlined by Golf Australia, provides a framework for creating inclusive pathways, increasing female representation and removing systemic barriers within golf.

 

X-Golf Head of Brand and Innovation Amy Puglisi said signing the Charter reflects responsibility as well as intent.

 

“As one of the largest off-course golf networks in the country, we have a responsibility to lead,” Amy said.

 

“Inclusion isn’t achieved by inviting women into existing structures that weren’t built for them. It comes from rethinking the experience entirely and we’re proud to be making measurable impact in this space.”

 

With 32 venues across Australia and New Zealand hosting a wide range of events and initiatives that actively promote inclusion, X-Golf continues to redefine the game through off-course experiences that prioritise accessibility and enjoyment, creating more opportunities for people to pick up a club for the first time.

 

“Signing the Charter is about accountability. It sets a clear expectation that we’ll keep measuring, improving and showing up for women in the game.”

 

“If women don’t feel confident or welcome, participation won’t follow. Our role is to rethink the experience and create environments women actively choose to be part of.”

 

Signing the Charter further cements X-Golf’s commitment to removing barriers and creating welcoming pathways for all, including women and girls.

 

With off-course golf playing a critical role in reshaping participation, X-Golf and Hey Caddy have proven to be effective entry points into the game. The thoughtfully designed sport entertainment hubs remove many of golf’s traditional pressure points, including strict dress codes, pace-of-play expectations and the intimidation often felt by new players.

 

Instead, women are introduced to golf in social, supportive environments through confidence-first experiences such as group play, coaching-led sessions and flexible game formats designed to encourage progression at any level.

 

X-Golfer Emily Jauncey is a great example. Emily first visited X-Golf Rockingham with her children for Hey Caddy mini golf before attending the venue’s first-ever Ladies Night. She has since joined every clinic offered, achieved multiple personal bests and now competes confidently in tournaments and competitions.

 

“Golf wasn’t even on my radar,” Emily said.

 

“I once came in to watch my husband play and the environment was immediately warm and welcoming. The team consistently encourages me, celebrating the good shots and making me feel safe and confident enough to give it a go.”

 

X-Golf’s commitment to women in the sport also extends beyond participation into leadership and representation. Female voices across senior management, franchise ownership, coaching and venue teams actively influence decision-making, product design and brand direction. This representation ensures the experiences delivered reflect the lived realities of women in golf and reinforces that the industry is one where women can lead, not just take part.

 

At venue level, women can expect continued expansion of Ladies Nights, Sip and Chip events, social leagues and structured play formats where participation is actively encouraged. Increased access to female coaching talent, alongside visible female representation across venue teams and digital channels, helps create clear pathways for women to enter, stay and progress in the game.

 

The Charter announcement is further supported by upcoming collaborative activations at the Women’s Australian Open and WPGA Championship in March, where X-Golf will deliver hands-on, off-course experiences designed to connect fans with accessible ways to engage with the game beyond the ropes.

 

For X-Golf Group, success under the Women in Golf Charter means sustained growth in women’s participation, retention and leadership, driven by environments women choose to return to because they feel confident, supported and genuinely welcomed.

 

Ultimately, it’s about redefining golf’s entry points so inclusion is no longer an initiative, but the standard.

 

To read the original announcement via Golf Australia, click here.

 

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