X-Golf Group has been named Franchisor of the Year (26 – 50 units) at the Franchise Council of Australia’s 2026 National Franchise Awards, recognising the company’s leadership, innovation and commitment to franchise excellence.
The award marks a significant milestone for the business and the network of franchise partners who have helped transform X-Golf from a single venue concept into one of Australia’s leading sports entertainment franchise systems.
Founded by former PGA Professional Ben Styles, X-Golf was built on a simple belief: if you make golf more accessible, more people will play. More than a decade later, that vision has grown into a network of more than 35 venues across Australia and New Zealand, supported by 29 passionate franchisees who continue to drive the brand forward in their local communities.
For Ben, the award is a reflection of the strength of the network and the people behind it.
“While we’re incredibly proud of the recognition, this award belongs to our franchisees as much as anyone,” he said.
“Our franchise partners have embraced the vision, trusted the model and worked tirelessly to bring it to life in their local markets. Their commitment to the brand, their teams and their communities is what has made this achievement possible.”
Unlike many franchise systems, X-Golf’s success has been built on a collaborative approach that balances national consistency with local entrepreneurship. Franchisees are supported by a proven operational framework, industry-leading technology, marketing support and ongoing business development, while retaining the flexibility to build strong local relationships and create experiences that resonate within their own communities.
That combination has enabled the network to scale rapidly while maintaining the culture, customer experience and sense of community that have become synonymous with the brand.
“What makes me most proud is seeing franchisees succeed,” Ben said.
“When our venues thrive, more people discover the game, more communities engage with golf and more opportunities are created across the network. That’s always been the goal.”
Over the past decade, X-Golf Group has helped redefine how more than half a million Australians engage with golf, combining technology, hospitality and entertainment to create a modern experience that appeals to players of all ages and abilities.
As the network continues to grow, this Franchisor of the Year category title stands as recognition not only of the business model itself, but of the franchisees, venue teams and support office staff who have worked together to build one of Australia’s most successful franchise networks.
This is a major milestone, indeed, and one the entire network should be proud of. Well done, X-Golf Group!
