The 2024 Golf Summit, hosted by PGA of Australia and Golf Australia, was a fantastic opportunity for industry leaders to come together, exchange ideas, and explore the future of golf. Held over two days, the event featured insightful presentations and keynotes from experts in various areas of the sport, each offering a unique perspective on how we can evolve and grow within the industry.
A Lineup of Global Speakers
This year’s summit brought together speakers from across the globe, each sharing valuable insights into the latest innovations and trends shaping golf today. Sessions covered a wide range of topics, from the impact of technology on the game to the importance of fostering inclusivity and accessibility in golf. The knowledge shared throughout the event offered attendees a comprehensive look at what lies ahead for our sport and how we can continue to deliver exceptional experiences to golfers of all skill levels.
Ben Styles Takes the Stage
One of the highlights of the summit was seeing Ben Styles, our Managing Director, take the stage as a keynote speaker. Ben’s presentation, titled “What Business Are You Really In?”, challenged the audience to rethink the core of their business by focusing on delivering world-class customer experiences.
In his talk, Ben shared how X-Golf has successfully redefined what it means to create engaging and enjoyable golf experiences, whether you’re a seasoned player or stepping into a golf venue for the first time. He emphasized the importance of building environments that make customers feel welcome, offering more than just a place to play golf, but a place where they can relax, have fun, and connect.
For the X-Golf executive team, it was a proud moment to see Ben represent our brand and share the values that are at the heart of everything we do. His talk resonated with many attendees, sparking conversations about how we can all elevate customer experiences in our respective areas of the golf industry.
Learning from the Best in the Industry
The summit wasn’t just about presentations, though—it was also an incredible opportunity for networking and learning. Our X-Golf executive team made the most of this event by attending sessions, connecting with other industry professionals, and absorbing as much knowledge as possible.
We were inspired by the diversity of ideas presented and how various speakers highlighted the future of golf through technology, sustainability, and community-building. These ideas align perfectly with X-Golf’s mission to innovate and lead in the indoor golf space.
Looking Ahead
As we reflect on our time at the 2024 Golf Summit, we’re excited about the future. The insights we gained will help us continue to push the boundaries and set new standards for customer experience in the golf entertainment industry.
A special thanks to PGA of Australia, Golf Australia, and everyone involved in organizing such an incredible event. And of course, a huge congratulations to Ben Styles for his impactful keynote presentation. We’re looking forward to applying these learnings and continuing to elevate the X-Golf experience for our customers.
